London, United Kingdom, February 11, 2021 – With Valentine’s Day around the corner and more people turning to online dating due to lockdown restrictions1, Avast (LSE:AVST), a global leader in digital security and privacy products, conducted a survey to understand how its users prepare before meeting their digital matches for the first time in the offline world.
Over 15,000 Avast users took part in the survey which revealed that one in two people (50%) who use online dating apps or websites have searched (on Google or social media) someone that they matched with on a dating app. Of this group, 30% decided not to meet the person based on what they found online or because they couldn’t find anything.
The motivation for why those who used online dating searched for the person they were going to meet varied from wanting to learn more about their match (60%), verifying the person was actually real (50%), fact-checking what their match told them about themselves (34%), and wanting to see how their potential date interacted on social media (26%).
Most of these users carried out their research on a social networking platform like Facebook, Instagram or Tik Tok (72%), or on search engines such as Google, Bing, or similar (40%). Only a few users went a step further and looked them up on a professional social network like LinkedIn or similar (17%), or performed a reverse image search using the person’s dating platform profile picture (23%).
What other security measures are users that online date putting in place?
When meeting someone for the first time for an in-person date:
On average, women were 11% more likely to take more of these security measures than men.
Petra Moravcová, Consumer Insights Expert at Avast, said: “In this time of the pandemic when more of us are doing everything we can online, dating is no exception. With lockdown limitations, meeting new people has become a challenge. Online dating means we eventually have to reveal a lot of personal information to our potential dating partners, and to the dating service provider as well. What information we decide to share and how we do this is critical for maintaining both information security and personal safety, both from the provider and potential matches. The same is true when we meet someone in person for the first time, it is great to see that users are putting in practice security measures like meeting in public spaces or sharing details with a friend or family member ahead of the date.”
The consequences of searching
While almost one in three people who researched their date decided not to meet up with the person based on what they found online or because they couldn’t find anything at all, others were encouraged by their learnings. 44% decided to continue chatting and 37% to continue seeing that person.
Six in ten of them (55%) even ended up having a longer relationship (dated for 2 months or more) with the person they searched for, and 15% ended up getting married or having children with that person. Petra suggests that “this might be a result of increased confidence on the fit of the match fueled by the matching algorithms of the dating platforms, the information provided on the person's profile and the extra research done on the other person's digital footprint which provides topics in common to discuss in the date.”
To search or not to search?
“Searching or not searching a person ahead of a date is a personal decision, as long as it is being done with respect for someone’s privacy and sticking to public information available online”, concluded Petra. “It does not come as a surprise that people are curious and search for details before the first date. This is a reminder that everything you share online is a reflection of your identity, and people should be thoughtful of how they present themselves online.”
Of the users that didn’t search for their matches online, 18% said this was because they didn’t have enough information to carry out a search. In addition, 44% felt it was not necessary to do so, 35% preferred not to judge people based on what they could find online and would rather meet them in person first, and 16% didn’t believe it was ethical.
1 https://www.ft.com/content/f970c353-65e3-4515-a179-e94b89ce3775
About this survey
Avast conducted this survey between January 1st to February 8th 2021. 15,233 Avast users from Argentina, Australia, Brazil, Czechia, France, Germany, India, Japan, Mexico, New Zealand, Russia, Spain, Switzerland and the United Kingdom, aged between 18 to 85+ years old took part in the survey.